ATBS Independent Contractor Benchmarking

Best Practice Evaluation and Comparison for Real Estate Agencies

WHO IS THE BEST?

WHY ARE THEY THE BEST?

HOW DO YOU COMPARE?

Benchmarking is a key strategic management tool that allows you to evaluate how your business compares to other agencies running similar operations.  It is the process of determining who is the best in each category, who sets the standard and what that standard is.

WHAT CAN BENCHMARKING DO FOR YOU ?

• Understand Your Competition - How do you compare to your competition? What makes you better or worse?  How do you rank in key performance areas?
• Manage Your Recruiting Efforts – Are you attracting and retaining quality agents?  Why or why not?
• Know When it’s Time For a Change – What isn’t working?  Is it time to look at new methods or processes?
• Identify Problem Areas - Are you getting the best possible performance in every area?  Are your numbers where you want them to be?
• Compare Year to Year – Are changes you made working?  Has your business performance improved where you need it?

WHY ATBS INDEPENDENT CONTRACTOR BENCHMARKING ?

• Benchmarking is based on actual agent data  
• ATBS has the largest benchmarking database in the industry
• Data is gathered in real-time, from agents in every area of their business
• Information is accumulated and broken out by agency and operation
• You can see comparisons that are meaningful to your business based on actual numbers
• Information is specific to your operation
• General industry numbers will not give you a meaningful comparison
• To be effective, you need to be benchmarked against your direct competition within your market segment
  

ATBS METHODOLOGY:

• Sample size – Data is based on thousands of agents in each market segment
• Time Period– Every quarter, ATBS looks at the most recent 24 months including an average of each 12-month period for comparison
• Anonymous - Agencies in the benchmarking group are assigned a number.  You’ll see your information and how you rank against the other agencies in your group, but no one else will know which numbers are yours
• Market Segments – ATBS benchmarks different market segments then provides an average for all market segments combined
• Consistency - The data is purified based on consistent monthly measurements and the scale remains consistent across each group of charts
• Key Performance Areas -  You will see how your agents rank in key performance areas such as Gross Income, Brokerage Fees, Business Insurance Costs, Communications Costs, Printing and Advertising and Net Income, among others
• “All” Market Segments - ATBS also provides an analysis of All Market Segments combined in each of the key performance areas.  This is a weighted average of the segments taking into account the percent of agents in each market segment

HOW CAN YOU BE A PART OF THE ATBS BENCHMARKING AGENCY GROUP?

ATBS Independent Contractor Benchmarking is provided for our Partner Agencies.

• As a Partner Agency:
• Your agents participate in ATBS Standard Business Services, which includes Business Planning, Bookkeeping, Monthly Income Statements, State and Federal Tax Preparation, Unlimited Business Consulting and Industry Comparisons
• Your agents gain the advice and tools they need to be successful in their business, making them a better and more reliable contractor for you
• ATBS compares your agents’ monthly income statement to industry averages for that month so that your agents also benefit from the benchmarking data
• The data collected from your agents on their business performance is used to calculate the benchmarking data that is so valuable to you and your success